Online shops, overseas sales, marketplaces.
The differences, from public information.
We put the prices and mechanisms published on each company's official pages into tables by way of selling. There are no recommendations or rankings. Before you sign up, check the latest terms on each company's official pages.
- No rankings
- The right way to start depends on your products, your team and the countries you want to sell to. We lay out the differences without rating them.
- Official information only
- What we confirmed on each company's official pages, help centers and announcements on 19 October 2026. Sources are listed at the end of the page.
- Compare total cost and effort
- Besides the monthly fee, the fees on each sale and who handles overseas shipping and inquiries change the cost and effort involved.
First, which way of selling to start with.
Even within "selling online", who holds the stock, who ships overseas and who runs the store differ. The table shows typical forms; actual terms vary by service.
| Way of selling | Suits you when | Shipping overseas orders | Stock |
|---|---|---|---|
| Online shop builder | You want your own branded store | Depends on the features and integrations (either you ship internationally or you send to a warehouse in Japan) | You hold it |
| Overseas purchasing service built into your site | You want overseas orders without your own translation or international shipping | You send to a warehouse in Japan; the service ships overseas | You hold it |
| Listing on overseas marketplaces | You want shoppers on the marketplace to see your products | You ship internationally or send stock to the marketplace's warehouse | You hold it |
| Selling without stock | You want a product range from other companies without buying stock | Depends on the business that owns the products | The business that owns the products |
| Wholesale and farm-direct marketplaces | You want to reach retailers or consumers through other channels | Depends on the service | You hold it |
| Building a marketplace | You want to run a store that many businesses join | Depends on the participating businesses | The participating businesses |
* Scroll the table sideways to see more.
Online shop builders: prices and how they sell overseas
Free plans, the cheapest paid plan and how overseas orders are handled, for services that let you build your own store.
| Service (provider) | Free plan | Cheapest paid plan per month | How it sells overseas | Where you ship overseas orders |
|---|---|---|---|---|
| Shopify (Shopify) | No regular free plan (3-day free trial, then JPY 150/month for 3 months as advertised). An Agentic plan at JPY 0/month for selling on AI channels is listed | Basic JPY 3,650 (annual) / JPY 4,850 (monthly) | Shopify Markets (included in all plans): set translation, local-currency prices and local payment methods per country or region | — |
| BASE (BASE, Inc.) | Standard plan JPY 0/month | Growth plan JPY 16,580 (per month, paid annually) / JPY 19,980 (monthly) | Built-in "Kantan Kaigai Hanbai" (easy overseas sales): subsidiary want.jp buys on the buyer's behalf and ships overseas. 5% of the payment amount only when an overseas sale is made | Japan (want.jp warehouse) |
| STORES (STORES, Inc.) | Free plan JPY 0/month | Standard plan JPY 3,300 (tax incl., annual contract) / JPY 3,960 (tax incl., monthly contract) | Overseas sales integration with WorldShopping BIZ (ZIGZAG Inc.; announced July 2026): shows a purchase form to visitors from overseas | Japan |
| ColorMe Shop (GMO Pepabo, Inc.) | Free plan JPY 0/month | Regular plan JPY 4,950 (tax incl.) | Built-in overseas sales agency feature (ZenLink by ZenGroup Inc.); app integrations are also available | A designated warehouse in Japan |
| makeshop byGMO (GMOメイクショップ株式会社) | None (15-day free trial of the Premium plan) | Premium plan JPY 13,750 (tax incl.) | Integrated with WorldShopping BIZ (initial and monthly fees advertised as free on the Premium plan); overseas marketplace integrations also available | A designated warehouse in Japan |
| ECport (ITOSHIO Inc.) | Starter ¥0 per month, initial fee ¥0 | Standard ¥9,800 (per month, paid annually, tax incl.) | Integrated with Buyee Connect (BEENOS Solutions Inc.). Available on every plan: Starter, Standard, Business. Apply per sales site; orders open after Buyee's review | Buyee warehouse in Japan |
* Scroll the table sideways to see more.
"—" marks items we could not confirm on the official pages. Other companies' prices are shown as written on their official pages (where tax is not stated, we leave it as is).
Overseas purchasing services and overseas marketplaces
Services you build into your own site to accept overseas orders, and listing on overseas marketplaces. Where you ship overseas orders differs a lot.
| Service (provider) | Type | Your costs (as published) | How it works | Where you ship |
|---|---|---|---|---|
| Buyee Connect (BEENOS Solutions Inc.) | Overseas purchasing built into your site | Listed as JPY 0 initial, monthly and fees. Optional dashboard JPY 5,500/month (tax incl.). Overseas buyers pay JPY 500 per order | Review after applying (2 to 10 business days). Buyee handles overseas delivery, inquiries and payment | Japan (Buyee warehouse) |
| WorldShopping BIZ (ZIGZAG Inc.) | Built into your site with a tag | Initial JPY 33,000 and JPY 5,500/month (tax incl.); advertised as free through partner shop builders | Buys on behalf of overseas buyers, then inspects, repacks, ships overseas and answers inquiries | Japan |
| Amazon Global Selling (Amazon) | List on Amazon stores in each country | Professional plan JPY 4,900/month in Japan (tax excl.), USD 39.99/month in the US. Individual plan charges per item | Ship internationally to buyers yourself, or send stock to Amazon warehouses (FBA) in the target country | Overseas (to buyers or a warehouse in the target country) |
| eBay (eBay Inc. / イーベイ・ジャパン株式会社) | List on eBay sites in each country | You can list without a store subscription (insertion fees free for up to 250 listings a month). Stores from USD 4.95/month (annual) | Ship internationally from Japan to buyers. eBay's logistics service (SpeedPAK) is available | Overseas (to buyers) |
* Scroll the table sideways to see more.
Other companies' prices are shown as written on their official pages (where tax is not stated, we leave it as is).
Ways to sell other companies' products without holding stock
Mechanisms that let you carry other companies' products in your store. Check who is the seller and who holds and ships the stock.
| Service (provider) | How it works | Stock and shipping | Costs (as published) |
|---|---|---|---|
| BASE "Sales Partner" app (BASE, Inc.) | A select shop sells a brand shop's products on consignment | The brand shop | The app is free. The brand shop sets the commission at 25% to 80% of the product price |
| Dropshipping apps for Shopify (each app provider) | Connect a dropshipping app (introduced on Shopify's official blog) | The app's suppliers | Depends on the app |
| SUPER DELIVERY (RACCOON COMMERCE, Inc.) | A wholesale site for businesses. Each exhibitor shows whether it ships directly to consumers or allows selling before purchase | Varies by exhibitor | For buyers: Free plan JPY 0/month, Standard plan JPY 2,200/month (tax incl.) |
| ECport partner sales (ITOSHIO Inc.) | List other companies' products on your own sales site through application and approval. The seller is the business that owns the products (the supplier) | The business that owns the products (the supplier) | A partner sales fee when an item sells (Starter 6.5%, Standard 2.75%, Business 2%, before tax). The store side receives a sales commission |
* Scroll the table sideways to see more.
Ways to build a store that many businesses join (a marketplace)
Mechanisms for gathering participating businesses and selling in one store. Where a service does not publish its prices, we say so.
| Service (provider) | Form | Costs (as published) |
|---|---|---|
| EC-CUBE Enterprise for Marketplace (株式会社イーシーキューブ) | Multi-tenant, marketplace and unified-management types. A cart and payment per tenant, and admin screens for the mall, tenants and customers | No prices listed |
| CS-Cart Multi-Vendor, Japanese edition (株式会社メクマ) | A package for building a mall where many tenants open shops | Server plan JPY 98,000/month (tax incl., annual), JPY 119,800 monthly (tax incl.). One-off package plan JPY 1.98 million (tax incl.) |
| makeshop Enterprise marketplace site (GMOメイクショップ株式会社) | A marketplace-type site with an admin screen per seller. Supports direct shipping from makers and producers | Standard plan from JPY 55,000/month (tax incl.). Customization quoted after requirements are confirmed |
| HAKUHODO EC+ Regional DX Solution (Hakuhodo Inc.) | Supports local governments and regional businesses in launching farm-direct marketplaces (planning, building, recruiting members, logistics and more) | Prices not published |
| ECport (ITOSHIO Inc.) | Recruit sellers (applications, selection, participation fees) and use partner sales to sell many businesses' products on one sales site. Sales are split to each business per order | Plan fees and transaction fees (as on the pricing page). Larger projects and custom development are quoted individually as Enterprise |
* Scroll the table sideways to see more.
Other companies' prices are shown as written on their official pages (where tax is not stated, we leave it as is).
Ways for makers and producers to reach other stores
Mechanisms for selling your products outside your own site.
| Service (provider) | How it works | Costs (as published) | Shipping |
|---|---|---|---|
| Faire (Faire Wholesale, Inc.) | Brands sell wholesale to independent retailers in many countries | Free to join; commission-based | Brands based in Japan arrange international shipping themselves |
| Tabechoku (VIVID GARDEN Inc.) | A farm-direct marketplace where producers list their products | No initial, monthly, payment or transfer fees; a usage fee on each sale | Shipped directly from the producer to the buyer |
| ECport partner sales (ITOSHIO Inc.) | Have other companies' sales sites list your products through application and approval. Works even without your own sales site | A partner sales fee when an item sells (Starter 6.5%, Standard 2.75%, Business 2%, before tax) and a sales commission to the store side | You ship from your own stock to the buyer |
* Scroll the table sideways to see more.
Information about other companies is as of 19 October 2026. Prices and terms may change, so check each company's official pages before you sign up.
FAQ / Frequently asked questions
Comparing ways
to start:
FAQ.
Questions we often get
when choosing a service.
QUESTION THEMES
- Choosing a service
- Costs
- Overseas sales
- Stock and marketplaces
01Which online shop service is best for selling overseas?
This page does not rank services. The effort differs a lot between sending orders to a warehouse in Japan while the service ships overseas, and shipping internationally yourself (for example on overseas marketplaces). Choose by your translation and shipping capacity, the countries you want to sell to and the total cost including fees. ECport takes the first approach through Buyee Connect.
02Are there services I can start with no monthly fee?
As of 19 October 2026, the official pages of BASE, STORES and ColorMe Shop list plans at JPY 0 per month. ECport's Starter plan is ¥0 per month. Fees on each sale and available features differ, so compare including fees that grow with sales.
03Can I sell overseas just by shipping within Japan?
Yes. Build an overseas purchasing service such as Buyee Connect or WorldShopping BIZ into your site, or use an online shop builder that integrates with one. You ship to a warehouse in Japan, and the service handles overseas delivery and inquiries.
04How can I sell other companies' products in my store without stock?
Options include dropshipping, consignment and partner sales. Who is the seller, who holds and ships the stock, and who takes unsold items and returns all differ, so check the contract and terms. In ECport partner sales, the seller is the business that owns the products, and the store side holds no stock.
05How do I build a marketplace that many sellers join?
You can use a marketplace package or a build-support service, or a service that lets you recruit sellers and sell in one store. Some services do not publish prices, so decide the features and the team you need first, then compare quotes.
06How current is the information on this page?
Information about other companies was confirmed on their official pages, help centers and announcements on 19 October 2026. Prices and terms may change, so check each company's official pages before you sign up. ECport's prices are the same values as on our pricing page.
Sources (checked 19 October 2026)
Information about other companies on this page was confirmed on the following official pages, help centers and announcements. ECport's prices are the same as on our pricing page.
- makeshop byGMO
- PricingOverseas sales (1)Overseas sales (2)
- Buyee Connect
- Costs and onboardingShipping flow
- WorldShopping BIZ
- PricingOverviewHow it works
- Amazon Global Selling
- Overseas salesPricing (Japan)Pricing (US)
- SUPER DELIVERY
- Buyer plansDirect shipping display (example)
- EC-CUBE Enterprise for Marketplace
- Marketplace (1)Marketplace (2)
- makeshop Enterprise
- ServicePricingB2B marketplace
- HAKUHODO EC+
- AnnouncementMenu update (19 Jul 2024)HAKUHODO EC+
- Tabechoku
- Fees for producersUsage fees (terms)
Decide the way to start
that fits you, with our help.
You can start ECport on the Starter plan (¥0 per month). We can also help you think through which way of selling in the tables fits your business.
Creating an account is free. If you are not sure which way to start, you can start by talking to us.