Turn what you feature
into a store people can buy from.
Sell the products you feature in articles, shows and social media on your own online store. Products from makers can be listed without holding stock, and you can place products inside articles on your store.
* These are example concepts, not existing implementations.
- Place products inside articles
- Publish articles on your online store and feature products sold on that store inside them.
- Handle products without stock
- For connected products, the supplying maker manages the stock and ships.
- Run it as your own store
- Decide the range, design and features yourself, and receive the sales commission on what sells.
Send buyers elsewhere, or sell in your own store.
There are two ways to earn from the products you feature: sending buyers to another company's site, or selling on your own online store. Affiliate terms differ by provider; this shows the general pattern.
| Item | Send buyers to another site (affiliate) | Sell on your own online store (ECport) |
|---|---|---|
| Where people buy | On the other company's site you link to. | On your own online store. |
| Range and presentation | You choose what to feature. How the store looks depends on the other site. | You decide the range, design and features. |
| Earnings | A reward based on results (terms depend on the provider). | The sales commission on what sells. Your own products earn sales revenue. |
| Stock and shipping | None. | None for connected products. The supplying business ships. |
| Buyer support | Handled by the site where the purchase was made. | You respond to inquiries first and check with the supplying business when needed. |
* Scroll the table sideways to see more.
What you can do, and what to check before you start
What you can do
- Place products sold on your store inside its articles (choose from four layouts)
- Sell products from makers without holding stock
- Sell your own products (such as original goods) on the same online store
- Run features and coupons to match your editorial plans
Check before you start
- Connected products are sold at the price the supplying business sets.
- The supplying business decides whether to connect. A request does not guarantee a listing.
- Products from businesses not on ECport cannot be handled through connected selling.
- The number of connected products and sites is capped by plan.
- To receive sales or rewards, you need to complete registration with the payment service (Stripe).
- To sell to buyers overseas, each storefront needs to apply for Buyee Connect. See how overseas sales work
Costs of a media store, and limits by plan
Separately from the monthly plan fee, fees apply when a sale is made. When a connected product sells, the connected-selling fee also applies.
| Item | Starter | Standard | Business |
|---|---|---|---|
| per month (incl. tax) | ¥0 | ¥9,800 | ¥39,800 |
| Setup fee (incl. tax) | ¥0 | ¥5,500 | ¥5,500 |
| Connected sales fee | 6.5% | 2.75% | 2% |
| System fee | 6.5% | 3.25% | 2% |
| Payment fee | From 3.6% | From 3.6% | From 3.6% |
| Connected products | 10 products | 50 products | Unlimited |
| Connected sites | 3 sites | 20 sites | Unlimited |
| Custom domain | Not included | Included | Included |
* Scroll the table sideways to see more.
Monthly prices are per month when billed annually (tax included). Fee rates exclude tax; consumption tax of 10% of each fee is added. Enterprise is quoted individually.
Steps to start a media store
-
01
Create an account
Create a free account and choose a plan that fits your business.
-
02
Set business details and a payout account
Enter your business details and complete registration with the payment service (Stripe) to receive sales and rewards.
-
03
Build the online store
Without code, build a store designed to match your media, and set the sales commission rate.
-
04
Line up products
Find products from the makers you want to feature, request connections, and list the approved products. You can also register your own products.
-
05
Feature them in articles, shows and social media
Place products in your store's articles, and guide people from articles, shows and social media to your store and product pages.
FAQ / Frequently asked questions
Media commerce:
frequently asked
questions.
Common questions about articles and products,
stock and rewards.
QUESTION THEMES
- Getting started
- Articles and products
- Stock and sourcing
- Rewards and fees
01What is media commerce?
It is a way of selling in which products are featured in content such as articles, shows and social media, leading straight to a purchase. On ECport, media and creators run their own online store and sell the products they feature.
02Can we start selling without holding stock?
Yes. Request a connection to products that makers publish on ECport, and once approved, you can sell them on your own online store. The supplying business manages stock and ships.
03Can readers buy products from an article?
Yes. Publish articles on your online store and place products sold on that store inside them. You can choose from four layouts.
04How is this different from affiliate marketing?
Affiliate marketing generally means sending buyers to another company's site and receiving a reward based on results. When you sell on your own online store, the purchase happens on your store, you decide the range and presentation, and you receive the sales commission on what sells. The store operator responds first to buyer inquiries.
05Can we sell products featured in a magazine or show?
If the maker publishes its products on ECport, request a connection, and once approved, they can be listed on your store. Products from businesses not on ECport cannot be handled through connected selling.
06Can individual creators on YouTube or Instagram use it?
Sole proprietors can register as a business and use it. Build an online store and guide people to it and to product pages from the social media you post on.
07How is the sales commission rate decided?
It is the store's standard rate or a rate agreed with the other business for each product. In addition, ECport's connected-selling fee applies when a connected sale is made (Starter 6.5%・Standard 2.75%・Business 2%, excluding tax).
Turn your power to feature
into the power to sell.
If you have products you want to feature, you can start without holding stock. If you are not sure where to start, talk to us.
Creating an account is free. If you are not sure which way to start, you can start by talking to us.